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Mark Clement is the founder/president of Big Picture Media in Birmingham, AL, which provides communication strategies and media content for churches and other faith-based clients across the country. After Mark spoke on churches getting the most from social media at Velocity 2010, Leadership Network's Dave Travis did a podcast with Mark that's excerpted here.
A lot is going on in "social media" today - how should churches define that space?
Churches should view social media as being equally important as their websites and as any other core communication tools they may already be using. Successful churches meet people where they are, and right now the "where" digitally/web-wise is, without question, Facebook, Twitter, YouTube and other related social media forums. If you want to be part of the conversation on any level, you have to be around the same table as those you're trying to converse with.
Why does social media matter?
First, social media is a game changer. Right now the community-wide water cooler is social media, predominantly Facebook.
This is where people talk about their lives, their needs, what's important to them, their struggles and their victories. The church needs to be "hearing" these things and then responding when appropriate. It's a window into the lives of your people and the people you are trying to reach. No longer are you dependent on someone calling you to deliver news; there's a constant stream of it right there in front of you.
A second reason is relevance: a relevant church knows and understands the things that impact |
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its people and its community. If you're in a farming community you should know all about rainfall, government subsidies and all the other things that affect your community. If you're in a suburb it's typically all about the schools and the ball fields. Social media is bigger than all that because. . . |
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Only 3% of Churches Reproduce Themselves |
Only 3% of churches served as the primary sponsor of a church plant (new congregation) during the previous 12 months, and only 14% gave financial support in partnership with other churches to help start new congregations. Further, 28% of congregations participated in some way, financial or otherwise, in church plants. These findings come from a LifeWay Research survey of. . .
Five Co::Labs Forming Between Now and September |
What can your church do better than 10,000 others? Get vision clarity at the next Church Unique (http://www.churchunique.com/) Vision Co::Lab -- 24 hours of coaching over a 6 month period. Since the release of Church Unique, church leaders across the country have expressed . . .
A majority of Americans believe that Jesus speaks back to them in two-way communication, according to results from a new Barna Group® survey. The study was conducted among a random sample of 2,002. . .
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To participate, ask your executive pastor, business administrator or director of Human Resources to visit leadnet.org/salarysurvey by May 31.
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