Religious People More Likely to Help Others Gallup polls conducted in more than 140 countries worldwide between 2006 and 2008 show that those who identified themselves as highly religious are more likely than less religious respondents to report that they have engaged in three "helping behaviors" in the past month. The three "helping behaviors" included donating money to a charity, volunteering, and helping a stranger or someone they didn't know. The "religion effects" portrayed in this study are consistent not only across the major global regions, but also consistent across the world's largest faith traditions, including Christianity, Islam, Hinduism, Buddhism, and Judaism. Among respondents who identified with each of these major religions, those who fall into the highly religious category are more likely than those who are less religious to say they've engaged in all three helping behaviors, with differences for helping a stranger ranging from 7 percentage points among Buddhists to 15 points among Jews. Older Adults Growing U.S. Market 41% of American adults are over 50, the highest percentage in U.S. history. People over 55 own 77% of all financial assets in the United States. 50+ adults account for 45% of U.S. consumer spending, $2.1 trillion per year. By 2011 the American 50+ population will surpass the 100 million mark. Taken from September & October 2008 AARP Magazine U.S. Workers Linked In Among American workers who are employed, 62% could be considered "networked workers" who use the Internet or email at their workplace. In addition to being connected while at work, they have access to a wide array of technological assets outside of the workplace. Among networked workers: 93% own a cell phone, compared with 78% of all American adults. 85% own a desktop computer, compared with 65% of all adults. 61% own a laptop computer, compared with 39% of all adults. 27% own a Blackberry, Palm or other personal digital assistant, compared with 13% of all adults.