Annual Campaign - Best Direct Mail Package
Beta Theta Pi Foundation
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Annual
Campaign - Best Direct Mail Package
Beta Theta Pi Foundation
This package, with the theme “The true meaning of life is to plant trees, under whose shade you do not expect to sit” enabled members and “Friends of BETA” to sponsor undergraduates to attend one of the four sessions of the award winning John and Nellie Wooden Institute for Men of Principle and The Donald W. English Beta Wilderness Challenge. The campaign included an in-house package which included a REAL ACORN – a small seed that – if planted and nurtured has the ability to grow, thrive, and provide shade for generations to come. The appeal resulted in $39,393 in donations and sponsored 83 students to attend The Institute and 8 to participate in the Wilderness Challenge. At a total cost of just $2,042 the cost was only .05 per dollar raised.
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Annual Campaign - Best Direct Mail Package
Beta Theta Pi Foundation
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Annual Campaign - Best Non-Direct Mail Package
Alpha Gamma Delta Foundation
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Annual
Campaign - Best Non-Direct Mail Package
Alpha Gamma Delta Foundation
The winner of this award conducted a 6 week calling campaign during which over 2 thousand parents were contacted. This effort to obtain new donors AND provide a way for parents to show their support of their daughter’s membership found success in that 605 parents pledged a gift. A special slingback backpack was given to those parents whose gift totaled $100 or more. The follow up of 2,500 post-call mailers resulted in 34 gifts with an average gift of over $96. The vendor partner commented “we ran one of the best parent campaigns we have seen this Spring”. Success was such that an additional 200 slingback backpacks had to be ordered in the middle of the campaign. Where an average parent campaign cost per dollar raised usually falls between .40 and .45 the ratio for this campaign was .36 per dollar raised.
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Annual Campaign - Best Non-Direct Mail Package
Alpha Gamma Delta Foundation
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Annual Campaign - Best e-Mail Package
Phi Sigma Sigma Foundation
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Annual
Campaign - Best e-Mail Package
Phi Sigma Sigma Foundation
This organization organized and executed their very first e-mail solicitation campaign this year. Coordinated in conjunction with Founders Day celebrations, the campaign asked donors for $19.13. The campaign was done internally, and began with asking past volunteers for a donation and an opportunity to be the honorary “chairpersons” for the event. For this first time campaign Phi Sigma Sigma drew over 800 visits to the Donation page and received over 400 donations. Total donations equaled nearly 20 thousand dollars with 148 first-time donors.
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Annual Campaign - Best e-Mail Package
Phi Sigma Sigma Foundation
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Annual Campaign - Best Student Development Effort
Delta Zeta Foundation
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Annual
Campaign - Best Student Development Effort
Delta Zeta Foundation
For the Best Student Development Effort, our winner launched a campaign to educate their collegiate membership about the importance of the foundation in supporting the organization. With the help of their vendor partner our winner sent an engaging text-message via email to each of over 10 thousand collegians. A coordinated website provided information about the campaign, tracked the results, and linked collegians to the e-solicitation and the organizations home page. Chapter officers were engaged at leadership academy and received follow-up emails encouraging participation in the campaign. The resulting effort was the most successful student development effort to date with a net income of $26, 500. With increased participation over the previous efforts at nearly 5% the cost per dollar raised was only .28.
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Annual Campaign - Best Student Development Effort
Delta Zeta Foundation
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Annual Campaign - Best Alumni(ae) Development Effort
Chi Omega Foundation
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Annual
Campaign - Best Alumni(ae) Development Effort
Chi Omega Foundation
Our winner of Best Alumnae Development Effort, celebrated the end of a capital campaign in grand style! The organization’s Trustees renewed the emphasis on building their annual fund. Their giving society was celebrating its 10th year of existence and through a generous challenge grant each new member of the society would have their $1000 gift matched at one hundred percent. Current members of the 1895 society became so enthusiastic about the possibilities presented by the grant, that they formed telephone trees, email networks, and note-writing committees. These activities were completely spontaneous and not solicited by the Foundation staff. This effort by Chi Omega sisters and families is representative of the finest in alumnae spirit and support.
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Annual Campaign - Best Alumni(ae) Development Effort
Chi Omega Foundation
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Major Gift Campaign - Best Development Effort
Kappa Kappa Gamma Foundation
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Major
Gift Campaign - Best Development Effort
Kappa Kappa Gamma Foundation
Our winner for the Best Development Effort realized that in order to sustain the long-term needs of the Leadership Academy the members needed to support the creation of significant permanent endowment. The campaign was a 5 million initiative and is the organizations first foray into major gifts fundraising since 1989. Seeking a lead gift our winner approached one of the most heralded families within the organization. After learning about the desire of the organization to endow the academy in perpetuity one of the women responded “When I was an undergraduate member I was amazed that someone saw leadership potential in me that I didn’t’ see in myself.” After the meeting the family foundation responded with a $2.5 million challenge grant. After only 17 months into the campaign our winner, still in the quiet phase has surpassed its original goal of 70% at a cost of only .15 per dollar raised. Net income has totaled over 1.8 million dollars.
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Major Gift Campaign - Best Development Effort
Kappa Kappa Gamma Foundation
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Donor Education/Relations - Best DVD/CD/Video
Sigma Alpha Mu Foundation
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Donor
Education/Relations - Best DVD/CD/Video
Sigma Alpha Mu Foundation
This year’s winning piece was a CD highlighting the relevance, and sustainability of the organization as it goes into its 100th anniversary. Originally intended for a commemoration piece to celebrate the history, membership, and importance of the organization it has turned into a recruitment message, a tool for alumni cultivation, chapter reunions, and for personifying the values of the organization. Along with their vendor partner Sigma Alpha Mu created a piece that will indeed be a source of pride for their 100th birthday and many years to come.
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Donor Education/Relations - Best DVD/CD/Video
Sigma Alpha Mu Foundation
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Donor Education/Relations - Best Brochure
Beta Theta Pi Foundation
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Donor
Education/Relations - Best Brochure
Beta Theta Pi Foundation
Our Best Brochure winner recognized the need for a vehicle to provide clear and concise information about the annual Leadership fund. A brochure and complimenting DVD was created in-house by the Foundation and the Communication’s department. The brochure is distributed at all alumni events and was mailed with a donation envelope to the Foudnation’s top 1000 donors.
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Donor Education/Relations - Best Brochure
Beta Theta Pi Foundation
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Donor Education/Relations - Best Annual Report
(Stand-Alone)
Beta Theta Pi
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Donor
Education/Relations - Best Annual Report
(Stand-Alone)
Beta Theta Pi
The Best Stand-Alone Annual Report was sent under the theme of “Building Bridges for Tomorrows Undergraduates” The publication contained the poem The Bridge Builder, which is learned by every BETA undergraduate. The poem is written from beginning to end, chronologically through the report. In keeping with the theme, various graphics showing bridges, water, and images of the outdoors are used throughout the publication. Sent to audience of over 23,000 the report elicited rave reviews from parents, Greek advisors, college presidents, and Friends of Beta. Gifts totaling $18,730 were received from donors using the donation envelope contained in the report.
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Donor Education/Relations - Best Annual Report
(Stand-Alone)
Beta Theta Pi
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Donor Education/Relations - Best Annual Report
(Special Issue of the Magazine)
Delta Gamma
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Donor
Education/Relations - Best Annual Report
(Special Issue of the Magazine)
Delta Gamma
Our winner used the annual report to better tell their story, to provide education and stewardship, and to obviously, help recognize their donors. They used the theme of “Progress with Purpose” it was shown on the cover of the publication, throughout the issue, and in various other communications in the organization The young lady who was used for the cover of the magazine is Kate, a 3 ½ year old blind girl who attends a school that was started by a group of Delta Gammas. Delta Gammas funded Braille training for Kate and she continues to write thank you notes to the Foundation in Braille. Her spirit and success is truly moving and sharing the extraordinary emotion with readers helped to create our award winning effort this year.
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Donor Education/Relations - Best Annual Report
(Special Issue of the Magazine)
Delta Gamma
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Donor Education/Relations - Best Donor Newsletter
Zeta Tau Alpha
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Donor
Education/Relations - Best Donor Newsletter
Zeta Tau Alpha
Our winner designed a great look that promotes the philanthropic efforts of the organization. Our winner mailed to every address, over 90,000 members, and used the medium to announce new partnerships, describe the foundation’s funding role at the leadership conference to motivate donors, and was accompanied with an appeal that raised over $65 thousand for the foundation. In order to maximize donor dollars, the staff executed the design, editing, layout, and copy writing internally.
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Donor Education/Relations - Best Donor Newsletter
Zeta Tau Alpha
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Donor Education/Relations - Best Donor Newsletter (Electronic)
Delta Zeta
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Donor
Education/Relations - Best Donor Newsletter (Electronic)
Delta Zeta
Each edition contains a feature story. From donor recognition to philanthropy success the features section captures readers’ attention. One of the most engaging elements of the newsletter features a Donations In Action section which displays how donor dollars are being used and the various sorority programs which the foundation supports through general and specific grants.
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Donor Education/Relations - Best Donor Newsletter (Electronic)
Delta Zeta
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Best Public Relations Effort
Delta Gamma
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Best
Public Relations Effort
Delta Gamma
This year’s Best Public Relations Effort award recognizes the efforts of an organization touch members hearts by relating to a single child. The “Kate Campaign” used one girl to symbolize the thousands of individuals with vision loss who have been helped through the efforts of the Delta Gamma Foundation. Tiny stat cards also showed her infectious smile. More than 7500 of these cards were used for thank you note inserts, founders days, as well as distribution at functions which included non-members. Kate was also featured in the email campaign as well as in Young Alumnae Flash, which was an e-newsletter for members up to age 35.
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Best Public Relations Effort
Delta Gamma
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Best Use of a Foundation Grant for a Fraternity/Sorority Project or Program
Beta Theta Pi
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Best
Use of a Foundation Grant for a Fraternity/Sorority Project
or Program
Beta Theta Pi
We recognize an organization who has taken leadership workshops to new heights---literally!. Through a partnership (created by a donor gift) with the National Outdoor Leadership School our winner has been able to bring a world-renowned outdoor educator to the table to provide for the continued success and education of their members. Through a generous original grant that has endowed the program, and the continual support of donors and friends the Donald W. English Wilderness Challenge features backpacking, hiking, rock-climbing, camping, and mountain navigation. This physically demanding experience allows participants to learn leadership, self-awareness, communication, an array of outdoor skills, and most importantly, how the Ritual applies to their daily lives.
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Best Use of a Foundation Grant for a Fraternity/Sorority Project or Program
Beta Theta Pi
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Best Campaign/Program in Support of an Outside Philanthropy
Phi Mu Foundation
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Best
Campaign/Program in Support of an Outside Philanthropy
Phi Mu Foundation
The philanthropic focus of our winning organization has been to promote Alzheimer’s diseas education and the Coach Broyles’ Plybook for Alzheimer’s Caregivers. This effort is in addition to the already countless hours and millions of dollars they have raised for the Childrens Miracle Network. In addition to distributing 600 copies of the Playbook at their national convention the foundation has developed an accompanying chapter development tool. The “Living With Alzheimer’s Chapter Development Playbook”. The chapter development tool instructs chaptrers on how to deliver Coach Broyles’ playbook to hospitals and libraries, and how to reach out to support the caregivers.
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Best Campaign/Program in Support of an Outside Philanthropy
Phi Mu Foundation
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Best Special Event
FarmHouse Fraternity
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Best
Special Event
FarmHouse Fraternity
Our winner for Best Special Event brought together three vital elements that contribute to the future success of the organization. Exposure of undergraduates to personal interaction and networking opportunities, Reinforcement to alumni of the quality of the young men that continue to be attracted to the organization, and finally, the opportunity to raise significant dollars to support the programs of the Fraternity. The seminar brought undergraduates and alumni together for a weekend of brainstorming, dreaming, and planning for action. The Power of 7 Seminar asked alumni to donate 7 thousand dollars and sponsor an undergraduate to attend. Over the last three years the event has raised well over 100 thousand dollars for the annual fund. The testimonials that are coming out of the seminar speak to the passion and dedication of the fraternity alumni and the undergraduates whom they sponsor.
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Best Special Event
FarmHouse Fraternity
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Best New Development Idea
Kappa Alpha Theta
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Best
New Development Idea
Kappa Alpha Theta
Our winner for Best New Development Idea counted themselves fortunate to have donors who choose to honor and remember their friends through gifts to the foundation. In an effort to encourage this type of giving the organization introduced a line of honor, celebration, and memorial cards. Rather than utilizing letterhead the cards were created with meaningful quotes and images for a variety of occasions and donors could personalize their message on the back. The cards are had addressed and mailed to the donors. During the 2006-07 Fiscal year the number of cards was over 2 thousand. To date in this fiscal year that number has jumped to nearly 4 thousand cards. Additional cards are being developed for weddings and holiday season. |
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Best New Development Idea
Kappa Alpha Theta
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